Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged, all firmly rooted in the company spirit. These values are the guiding force when it comes to the choice of social initiatives and deeds Chopard undertakes. Chopard has adopted a policy of sustainable business development and does its upmost in limiting its impact on the planet’s limited resources. Several recycling systems have been put in place at the headquarters as well as in its production sites and distribution offices worldwide.
Chopard has always taken its commitments very seriously and regards supporting noble causes as a natural duty. In this regard Chopard usually opts for long-term partnerships, as they are more constructive and allow a deeper understanding between the parties involved. For many years, the company has been involved in a number of philanthropic activities covering a variety of fields including medicine, ecology, art and culture.
1. Alliance for Responsible Mining (ARM)
The Alliance for Responsible Mining (ARM) is an independent global NGO that advocates the equity and well-being of Artisanal and Small-scale Mining communities (ASM) throughout the world. These communities account for 80% of the mining workforce and produce 20% of the world’s gold. The Alliance for Responsible Mining works closely with ASM organisations, businesses and institutions in the gold supply chain in order to positively transform the artisanal and small-scale gold mining sector through standard setting, production support and communication.
The bottom-up approach adopted by the Alliance for Responsible Mining also guarantees the new practices are built on local traditional knowledge and will lead to poverty alleviation and locally-based control of the community’s own natural resources. Chopard has joined forces with the Alliance for Responsible Mining to support and enable mining communities in Latin America to reach Fair Mined certification, which will provide a stable route to market and a fair deal for the miners and their communities when selling their gold.
During the course of this partnership, Chopard will raise consumers’ awareness of the often dismal reality of gold miners in the developing world and demonstrate how their situation can be changed for the better. We will directly support activities that improve the lives and help protect the natural resources of communities in Latin America that depend on gold mining. By investing alongside the Alliance for Responsible Mining in the formalisation of mining organisations and their communities Chopard will create hope for these forgotten communities on the margins of society and help them to make a legitimate and dignified living. We will regularly report on the progress of our partnership with the Alliance for Responsible Mining.
Keenly aware that our personnel are the beating heart of our corporate success, Chopard has given top priority to training its’ artisans and involving new generations in the art of crafting fine watch and jewellery creations. Consistent with the brand’s values and in a willingness to safeguard and pass on our know-how, we have established two training divisions within our workshops. Since 1994 in Meyrin and 2008 in Fleurier we have trained a number of apprentices. In 2008, we were awarded the special price of “Entreprise Formatrice” by the “Fondation Sociale de L’union Industrielle Genevoise”. Today, after almost a decade of activity, we are happy to see that these training units have truly become a Chopard tradition.
3. Philanthropic Commitments
THE ELTON JOHN'S AIDS FOUNDATION
Sir Elton John founded the Elton John AIDS Foundation (EJAF) in 1992 to finance HIV/AIDS prevention and assistance programmes all over the world. So far, over $80 million have been donated, and beneficiaries include medical establishments for the treatment of physical and mental symptoms, AIDS tests and advice, explanation and work on the streets, distribution of food, sheltered housing, coordination of social services, recruitment and support for volunteers. Chopard is proud to provide its support to this noble cause by granting its donations to the Foundation.
In July 1988, one year after he won his battle against leukaemia, the world-famous tenor José Carreras started a foundation to support research and promising scientific projects. The Foundation is also intended to help improve treatment opportunities and increase the number of hospital units that are equipped to perform bone marrow transplants. José Carreras and the Scheufele family are united by a long friendship. In 1991, they set up the Swiss branch of the Foundation, followed in 1995 by its German counterpart, of which Karl Scheufele is respectively Chairman and Vice-Chairman. 1996 was the start of the José Carreras watch collection. The first limited editions bore engravings of various opera houses around the world on the case back. This partnership continues and a portion of the sales proceeds is still earmarked for the Foundation.
A STUNNING PINK SAPPHIRE BRACELET FOR PETRA NEMCOVA'S HAPPY HEARTS FUND
Our Co-President and Artistic Director Caroline Scheufele announced the partnership with the Happy Hearts Fund and Petra Nemcova to help rebuild schools and children's lives after natural disasters. Happy Heart Fund is active in seven countries and has built 81 schools and kindergartens. More than 45,000 children and 490,000 community members have benefited from all programmes. To support the causes, Chopard has crafted a special edition 18-carat rose gold Happy Diamonds bracelet featuring a mobile pink sapphire in the shape of a heart; 17% of proceeds will go towards the rebuilding of schools.
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In 2010, the Chopard Group inaugurated its first building built under strict Minergie standards. The double isolation envelope and a system allowing cooled air from the restaurant to be reused in the air conditioning systems, distinguish this building as a real champion in energy efficiency and low energy-consumption. It is also equipped with rain water collectors enabling a full-year irrigation of our gardens.
After five years of renovations and a total investment of CHF 25 million, the Fleurier Ebauches SA building, bought by the Chopard Group in 2007, was awarded the Label Minergie certificate in December 2013. Today, it is the largest building to be renovated according to the construction standards of Minergie in the Canton of Neuchâtel (5,100 sq. metres). The ground floor was completely taken up and insulated throughout the interior over a 120cm width. The plinths of the facades and roofs were insulated, while a second skin was added to the façade of the wing to ensure ventilation in summer and heat recovery in winter. All the electric installations were selected according to Minergie standards and the roof was covered with solar panels. This state-of-the-art industrial facility produces the movements that equip Chopard watches and is a further consolidation of the company’s commitment to sustainable development.
Discover an exclusive interview of our Co-President Karl-Friedrich Scheufele at the 2013 Zermatt Summit, where he presents the first steps of Chopard's daring "Journey" towards sustainability.
Chopard constantly reviews its’ contribution and ways to reduce the ecological impact of its production operations, logistics, packaging and other business activities. Since 2010 all bags, catalogues, wrappings and any other printed material have been made of certified FSC paper. Furthermore, specific lines of watch and jewellery boxes complying with the highest environmental norms such as the FSC, Oeko-Tex certification and Recycled PEFC were developed.
Chopard monitors its environmental impact, including air and water emissions and has established several waste recycling systems allowing nearly 30 different materials to be collected and reused. A recent energy audit performed by a third party at the headquarters, have placed the company on the highest scale of the energy consumption-efficiency ratio. The company also seeks to minimise the environmental footprint of its activities by favouring video-conferencing and thus reducing the use of air travel.
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1. The Responsible Jewellery Council
Chopard is a proud Member of the Responsible Jewellery Council (RJC). The Responsible Jewellery Council is a standards-setting organisation that has been established to reinforce consumer confidence in the jewellery industry by promoting responsible ethical, human rights, social and environmental practices throughout the jewellery supply chain. The Responsible Jewellery Council has developed a common platform of standards for the jewellery supply chain and credible mechanisms for verifying responsible business practices through third party auditing. We commit to operating our business according to the Responsible Jewellery Council Principles and Code of Practices.
2. Kimberley support
Chopard supports the Kimberley Process and the World Diamond Council (WDC), two organisations working to eliminate conflict diamonds from industry supply chains. To actively support them, Chopard has put in place a self-regulation initiative for all its suppliers, requesting they not buy or sell conflict diamonds, and not buy diamonds from suspect sources, unknown suppliers or countries and regions that have not implemented the Kimberley Process Certification Scheme. Stones not conforming to the above mentioned standards, will automatically be refused and returned to the supplier